In a competitive menswear market, telling a brand’s story could be challenging, but at experiment, we stand firmly behind what we create and how we create it. Here’s the story behind our approach.
The Who and the Why
Experiment is driven by a small, talented team with extensive experience across the menswear industry. We built this brand from the ground up, not as a job but as a vocation. Our mission is simple: to craft quality, wearable, and desirable garments in limited runs, offering something different in a marketplace that often lacks fresh choices. We want our pieces to be noticed—those that prompt a second look, a nod of approval, or a curious search online. That, for us, is success.
The How and the Where
We prioritise quality control by working with one of Europe’s finest manufacturers, choosing to produce locally within the EU to maintain the highest standards. Portugal, renowned for its expertise in fabric manufacturing, supplies our premium materials. This local production approach allows us to align our quality with seasonal themes while keeping our ecological footprint in check. We often use end of run and off-cut fabrics, emphasising our belief that clothing should be valued, not wasted.
Our commitment extends to fit as well, which we consider an essential part of our process. We know that fit is a major factor in brand loyalty, so we invest time and expertise into ensuring each piece offers both form and comfort. When combined with premium fabric and meticulous construction, we deliver a product that feels as good as it looks.
The Identity
Experiment appeals to quality-conscious individuals who appreciate well-crafted, distinctive menswear. Our style is a blend of classic influences with contemporary streetwear, sportswear, workwear, and military elements. The result is a collection that balances bold and subtle branding, catering to both adventurous and refined tastes.
Experiment isn’t limited by age; our garments are contemporary yet timeless, designed for those who value enduring style. We believe in creating menswear that feels just as relevant across generations, offering versatile pieces that have universal appeal.
In essence, Experiment is about delivering menswear that’s distinctive, enduring, and crafted with purpose—pieces you’ll want, need, and value.